Services & Work

Most marketing agencies sell you services they want you to pay for, not the ones you need. They sell you all the products and services  they have on staff in order to pay for salaries and overhead. At Mountain Goat there are  no unnecessary salaries or overhead. With a stable of creative contracted professionals, I can help you reach your specific communication goals with quality services at a reasonable price.

Just because I can provide a service, doesn’t mean you need every service. Your business goals are specific to how you you sell your product or provide your service. By assessing your current situation, I can develop a tailored plan to meet your individual communication needs. I absolutely hate cutting out important foundational brand work and going strait to digital marketing solutions; not every client needs digital ads, but agencies seem to sell that as the only solution. I build from the ground up to make be sure you have a strong foundation for your brand and then build the strategy to meet your business goals.

The Process

Before you can tell your audience why you matter in their life, you have to have an understanding of the current state of your communications. You need to build a strong foundation for your brand, which all other messaging and strategies will grow from. If you don’t have a solid foundation you are making life harder for yourself.

COFFEE

This is my favorite part; getting together for a commitment free conversation about your business and your goals you want to reach. I love meeting people who are putting in the work to build a business; your story is important and I want to hear it! Once I have an idea about your product/services, we can decide if you have enough trust in me to make an assessment of your current communications and develop a proposal to solve your marketing needs. 

BRAND ASSESSMENT

Assessing your current brand and communications is the best way to build a successful strategy to reach your business goals An assessment entails in depth analysis of the organization, and it’s past and current communications and makreitng efforts. This assessment  includes but is not limited to: strategic plan, content, social media, collateral, website, and logo.

MARKETING PROPOSAL

Once I have an understanding of your marketing and communications needs, I will offer you a proposal with a scope of work, deliverables, and price. Up to this point, your cost is NOTHING; once you review the proposal and we agree on the scope of work and deliverables, we can begin the real work. These proposals are an open conversation where my clients can ask questions and make certain that my proposed work will help them reach their goals. 

RESEARCH & DEVELOPMENT

This process is dependent on the needs of the client and the strategy outlined in the proposal. Some clients need the whole works (logo, style guide, website, brochures, ads, etc.), while others only need business cards and some digital advertising. It all depends on the strenght of the brand assets and what the end goals are. This stage includes (but is not limited to): Competition Analysis, Value Proposition, Customer Personas, Journey Maps, Social Media Strategy, Content Development, Collateral Creation, Logo Design, Web Desgin, Photography, Customer Surveys, etc. 

STRATEGY EXECUTION

As Mike Tyson so elequently stated, “Everyone has a plan until they get punched in the face.” This is go time; we begin to make dreams a reality and execute the plans and strategies we have made. This will be the time involving the execution of any strategy created to reach an end goal. 

MEASURE RESULTS

What gets measured gets managed; I am a firm beleiver in measuring results. With web analytics and other metrics, we will see if our strategy yielded the results we expected; if not, we will adjust and continue to refine our efforts. Some measures may be in the form of website traffic, while others may be in direct sales, or customer satisfaction on review platforms. 

Strategic Planning

One of my more enjoyable offerings is strategic planning for both businesses, and nonprofits. I have taken part in strategic planning in military, nonprofit, and business roles. I have facilitated these sessions with nonprofits and with my clients. A goal without a plan is just a wish, which is why strategic planning is so important. These sessions work as a great way for an outside facilitator to get the most out of your board and/or shareholders.

I would love to connect, learn more about your business/organization, and see how I can help you reach your business goals.